Performance Marketing & Analytics Specialist

Performance Marketing
& Analytics Specialist

I help eCommerce businesses across GCC markets improve paid media performance through campaign optimization, marketing analytics, automated reporting, and data-driven decision-making.

Hands-on experience across paid media, eCommerce analytics, funnel analysis, reporting automation, and business intelligence.

View Case Studies Contact Me

Performance Marketing Focus

Role Fit

Performance Marketing & Analytics

Paid media campaign management, eCommerce analytics, funnel diagnostics, reporting automation, dashboard development, and ROAS-focused decision support.

Browse case studies

Egypt Marketing

150M+ EGP

Performance marketing revenue

GCC Growth

100M SAR

Revenue across the GCC

Nahdi Saudi

110%

Wellness paid traffic growth

UAE Growth

Revenue growth after feed fixes

Current Role

Nahdi Medical Company

Performance Marketing Specialist - E-commerce

Managing performance marketing across Wellness, Nutraceuticals & Nutrition, Sports Nutrition, Daily Vitamins, Home Health Care, Pet Care, and Nahdi UAE digital campaign performance across major paid media platforms.

MMeta GGoogle TTikTok SSnapchat AAdjust MMP XExcel PQPower Query DBDashboards OPOptimization LSLooker Studio

Achievements

Selected results across paid media, category growth, reporting, dashboards, and budget allocation.

30%

Saudi category growth

Managed Wellness, Nutraceuticals & Nutrition, Sports Nutrition, Daily Vitamins, and Home Health Care in Saudi Arabia, growing key categories by revenue and achieving an average 30% month-over-month growth rate.

60%

Pet Care category acceleration

Accelerated the new Pet Care category, contributing 60% of total revenue with an average ROAS of 7x.

12x

Sports Nutrition & Daily Vitamins

Scaled Sports Nutrition and Daily Vitamins by revenue contribution, achieving ROAS of 12x.

110%

Wellness paid traffic growth

Increased Wellness revenue from paid traffic by 110% in Q2 2026.

9x UAE Revenue Growth

Fixed UAE feed issues and helped UAE revenue grow 9x through cleaner product data, campaign visibility, and performance follow-up.

C-Level

Executive dashboards

Built dashboards for directors and C-level leaders using Excel and Looker Studio to make paid performance easier to review and act on.

400%

400% ROAS Increase

Created monthly analysis across all categories to identify the best-performing platforms and campaign types for budget allocation, helping ROAS increase by 400%.

Key responsibilities & operating scope

Clean, high-level role proof with no confidential budgets or sensitive internal campaign data.

Saudi category performance

Manage performance marketing for Wellness, Nutraceuticals & Nutrition, Sports Nutrition, Daily Vitamins, Home Health Care, and Pet Care categories in Saudi Arabia.

UAE

Nahdi UAE growth

Oversee Nahdi UAE campaign performance, product feed quality, and market-level reporting to improve revenue visibility.

Paid media channels

Work across Meta, Google, TikTok, and Snapchat to support full-funnel e-commerce campaign execution.

MMP

Adjust tracking & journeys

Use Adjust MMP to track campaign performance, analyze user journeys, and support optimization decisions.

Monthly performance analysis

Analyze all categories monthly to find the best platforms, campaign types, growth opportunities, and budget allocation direction.

Dashboards for decision-making

Build performance dashboards for directors, C-level leaders, marketing teams, and performance teams using Excel, Power Query, and Looker Studio.

OKNo confidential budgets or sensitive internal campaign data are shown in this section.

Capabilities

Paid media, analytics,
and reporting capabilities

Core capabilities for performance marketing, eCommerce analysis, funnel diagnostics, reporting automation, and dashboard development.

Paid Ads Performance

Meta, Google, TikTok, and Snapchat performance reviews across ROAS, CPA, CTR, purchase value, campaign structure, and scaling readiness.

Meta AdsGoogle AdsTikTok AdsSnapchatROAS

CRO & Funnel Diagnostics

GA4, Shopify, and CMS analysis to find where paid traffic leaks across product views, add to cart, checkout, and purchase steps.

GA4CROFunnelsCheckoutUI/UX

Reporting Automation & Dashboards

Shopify, GA4, Google Sheets, Excel, Power Query, Power Pivot, Power BI, Supermetrics, and Looker Studio dashboards that turn scattered data into clear decisions.

ShopifyGA4SheetsLooker StudioReporting

Featured Case Studies

Case studies across paid media,
analytics, CRO, and reporting

Selected performance marketing work across eCommerce and lead generation, focused on the problem, analysis, actions, result, and business impact.

Paid Ads / CRO / GA4

Nova Pharmacy: 9.68x ROAS & Funnel CRO Clarity

Connected Meta performance, CMS revenue, GA4 funnel diagnostics, and UI/UX optimization direction into one clearer performance view.

9.68x ROAS7.14M EGP total sales9.6% -> 41.3% add to cart

View Nova case

Paid Ads / Shopify Growth

43.3M EGP Shopify Sales Proof

Analyzed paid media performance across Meta, Google, TikTok, and Shopify to understand campaign efficiency, scale, and revenue contribution.

43.3M EGP gross sales22,955 ordersMeta + Google + TikTok analysis

View paid ads case

Paid Ads / ROAS Improvement

400% ROAS Increase

Improved paid ads efficiency through funnel diagnostics, campaign structure review, creative testing, and budget optimization direction.

400% ROAS increase4.14M EGP gross sales8,092 orders

View performance case

Selected Impact

Selected impact across
revenue, ROAS, and funnel performance

A short view of the strongest proof points, grouped so hiring teams can quickly understand revenue, efficiency, and analytics impact.

Egypt Performance Marketing

150M+ EGP

Performance marketing revenue generated across Egypt eCommerce growth work.

Paid acquisition, Shopify reporting, category performance analysis, and campaign optimization.

GCC Revenue Growth

100M SAR

Revenue generated across GCC eCommerce performance marketing work.

Experience across Saudi Arabia, UAE, and regional paid media growth, reporting, and optimization.

Nahdi Saudi Wellness Growth

110%

Wellness revenue from paid traffic increased by 110% in Saudi Arabia during 2026 Q2.

Focused on wellness, nutraceutical, nutrition, sports nutrition, and daily vitamins categories.

UAE Revenue Growth

UAE revenue grew 9x after fixing product feed issues and improving campaign visibility.

Feed quality, paid media follow-up, and market-level reporting helped scale performance.

150M+ EGPEgypt performance marketing 100M SARGCC revenue growth 110%Nahdi Saudi wellness growth 9xUAE revenue growth 150M+ EGPEgypt performance marketing 100M SARGCC revenue growth 110%Nahdi Saudi wellness growth 9xUAE revenue growth

Tools & Platforms

Tools I use across
paid media, analytics, and reporting

A practical paid media, analytics, reporting, feed management, and eCommerce stack for performance marketing work.

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Google Analytics 4

Google Tag Manager

MCMicrosoft Clarity

Adjust MMP

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Google Analytics 4

Google Tag Manager

MCMicrosoft Clarity

Adjust MMP

Excel

Power Query

Power Pivot

Power BI

Looker Studio

Supermetrics

Shopify

Channable Feed Management

ROI Hunter Feed Performance

Excel

Power Query

Power Pivot

Power BI

Looker Studio

Supermetrics

Shopify

Channable Feed Management

ROI Hunter Feed Performance

Clients Managed

Brands I have
managed growth for

Selected client brands across paid acquisition, Shopify growth, CRO, analytics, and revenue reporting work.

Flowrista

Nova Pharmacy

Lamsa

Solang

Nazim Coffee

Loki

Flowrista

Nova Pharmacy

Lamsa

Solang

Nazim Coffee

Loki

Raffinata

Audio

Otantik Home

OG Bees

Flowrista

Raffinata

Audio

Otantik Home

OG Bees

Flowrista

Nazim Coffee

Loki

Nova Pharmacy

OG Bees

Solang

Lamsa

Nazim Coffee

Loki

Nova Pharmacy

OG Bees

Solang

Lamsa

Paid Ads / Performance Marketing

Paid Ads, Shopify & Growth Reporting
Case Studies

Performance work across Meta, Google, TikTok, Shopify, GA4, and B2B lead generation - focused on diagnosing what drives revenue or qualified demand, where spend is leaking, and how to scale profitably.

Nova Pharmacy - Meta Ads, CMS Revenue, GA4 Funnel, CRO

Nova Pharmacy: 9.68x ROAS with CRO, GA4 Clarity & UI/UX Optimization

9.68x

Average purchase ROAS

7.14M EGP

CMS total sales

Challenge

Nova Pharmacy needed clearer visibility across Meta ROI, CMS revenue, and GA4 funnel behavior so performance decisions were tied to both traffic quality and on-site conversion.

My Role

Paid ads performance analysis, GA4 funnel diagnostics, CRO opportunity mapping, UI/UX optimization direction, and reporting clarity across Meta and CMS revenue data.

Platforms

Meta Ads, GA4 funnel exploration, CMS revenue dashboard, UI/UX review

Strategy & Execution

Reviewed campaign-level Meta performance to identify ROI drivers, then connected the result back to CMS revenue and GA4 funnel movement. The CRO work focused on diagnosing product-view, add-to-cart, checkout, and purchase friction, then translating the data into UI/UX enhancement priorities.

ROI Highlight

9.68x ROAS

Average purchase ROAS across the Meta proof set.

Revenue Clarity

7.14M EGP

Total sales shown in the CMS revenue dashboard.

CRO Lift

9.6% -> 41.3%

Add-to-cart step improved in the GA4 funnel view.

Checkout UX

51.8% -> 20%

Checkout abandonment dropped in the funnel comparison.

127K EGP

Meta amount spent

530

Purchases

6.90M EGP

CMS gross sales

55%

Total sales lift

48.2% -> 80%

Purchase step improvement

Meta Ads - ROI, purchases, spend, and purchase conversion value

Nova Pharmacy Meta Ads dashboard showing 9.68 ROAS, 530 purchases, 7.14M EGP total sales, and 127K EGP spend

CMS revenue - gross sales, net sales, and total sales growth

Nova Pharmacy CMS revenue dashboard showing 6.90M EGP gross sales, 7.14M EGP total sales, and growth percentages

GA4 funnel before - product, cart, checkout, and purchase friction

Nova Pharmacy GA4 funnel before CRO showing 9.6 percent add to cart and 48.2 percent purchase step

GA4 funnel after - stronger add-to-cart and purchase flow

Nova Pharmacy GA4 funnel after CRO showing 41.3 percent add to cart, 80 percent purchase step, and 20 percent checkout abandonment

Key takeaway: The strongest growth signal came from connecting ROI with CRO. Meta showed profitable acquisition, while GA4 and CMS reporting clarified where UI/UX improvements could turn more high-intent traffic into purchases.

Hive Analytics - B2B Agency Lead Generation - Meta Ads

768 B2B Leads for an Analytics Agency at 156.70 EGP Cost per Lead

768

Total B2B leads

156.70 EGP

Cost per lead

Performance Summary

The lead-generation account produced 768 total leads from 120,344.13 EGP in spend, with an average cost per lead of 156.70 EGP and 2.79% outbound CTR. Egypt was the main volume driver with 581 leads, while the Hive Analytics campaign delivered 77 leads at a lower 130.22 EGP CPL.

768

Total leads

120K EGP

Total amount spent

156.70 EGP

Average CPL

2.79%

Outbound CTR

Hive Analytics leads

Meta Ads - B2B lead generation campaign table

Meta Ads Manager campaign table for Hive Analytics B2B agency lead generation showing 768 leads, 120,344.13 EGP spent, 156.70 EGP cost per lead, and 2.79 percent outbound CTR

Key takeaway: B2B lead generation needs the same discipline as eCommerce performance - volume only matters when CPL, market split, and click quality stay visible together.

Familia - Meta, Google, TikTok, Shopify

43.3M EGP Shopify Sales Proof Across Meta, Google & TikTok

43.3M EGP

Shopify gross sales proof

5.95x

Meta peak ROAS

Performance Summary

Shopify showed 43,366,386 EGP in gross sales, 22,955 orders, and a 1.33% conversion rate. Meta Ads showed 31,525,123 EGP in purchase conversion value from 5,546,837 EGP in spend across 95 campaigns, with 5.68 average ROAS. Google Ads showed 1.28M conversion value at 7.93 conversion value / cost.

98%

Shopify gross sales lift

82%

Orders lift

5.68x

Meta average ROAS

7.93x

Google value / cost

7.21x

TikTok ROAS proof

Shopify dashboard - sales, orders, AOV, and conversion rate

Familia Shopify dashboard showing EGP 43,366,386 gross sales, 22,955 orders, and 1.33% conversion rate

Meta Ads - campaign results

Familia Meta Ads dashboard showing 5.95 peak ROAS, purchase value, spend, reach, and impressions

Google Ads - conversion value / cost

Familia Google Ads chart showing 878.42 conversions, 1.28M conversion value, and 7.93 conversion value over cost

TikTok Ads - purchase ROAS and conversion value

Familia TikTok Ads dashboard showing purchase value, ROAS, purchases, cost per purchase, and CTR

Key takeaway: Scaling worked because spend, purchase value, ROAS, and store conversion metrics were reviewed together instead of treating ad platform data in isolation.

Motion - Meta Ads, Shopify

7.30x Meta ROAS with Product Testing & Retargeting

1.10M EGP

Shopify gross sales proof

7.30x

Meta ROAS average

Performance Summary

Shopify showed 1,106,410 EGP in gross sales, 609 orders, and 115% sales lift. Meta Ads showed 2,135,449 EGP in purchase conversion value from 292,659 EGP in spend, 425 purchases, 7.30 average ROAS, and 90,247 outbound clicks.

115%

Shopify gross sales lift

7.30x

Meta campaign ROAS

425

Purchases

90,247

Outbound clicks

Shopify dashboard - growth after paid ads push

Motion Shopify dashboard showing EGP 1,106,410 gross sales, 609 orders, and 115% sales lift

Meta Ads - campaign table

Motion Meta Ads dashboard showing spend, purchase conversion value, ROAS, purchases, and outbound clicks

Meta Ads - ad set breakdown

Motion Meta Ads ad set table showing broad carousel ad sets and purchase ROAS

Key takeaway: Ad set-level analysis made it easier to identify where broad targeting and product-led creatives were producing stronger purchase value.

Lamsa - Shopify, Meta Ads, Funnel Analysis

Funnel Diagnostics That Improved Checkout & Conversion Performance

2.65M EGP

Shopify gross sales proof

113%

Conversion rate breakdown lift

Performance Summary

Shopify showed 2,657,364 EGP in gross sales and 410 orders, while the funnel breakdown showed conversion rate growth to 1.18%, with sessions, add-to-cart, checkout, and completed checkout all moving up versus the previous period.

19%

Shopify sales lift

49%

Orders lift

113%

Conversion rate lift

515%

Completed checkout lift

Shopify dashboard - paid traffic growth period

Lamsa Shopify dashboard showing EGP 2,657,364 gross sales, 410 orders, and conversion metrics

Conversion rate breakdown

Paid ads before

Paid ads after

Key takeaway: Funnel-level diagnosis clarified whether the paid ads problem was traffic quality, offer quality, or on-site conversion behavior.

Nazim Coffee - Shopify, Meta Ads

400% ROAS Increase

4.14M EGP

Shopify gross sales proof

400%

ROAS increase

Performance Summary

Shopify showed 4,141,976 EGP in gross sales, 8,092 orders, and 3.24% conversion rate. The paid ads before/after dashboards show a 400% ROAS increase, purchase value increasing from 93,229 EGP to 247,371 EGP, and purchases increasing from 176 to 635.

138%

Shopify gross sales lift

189%

Orders lift

400%

ROAS increase

635

After purchases

Shopify dashboard - growth overview

Nazim Coffee Shopify dashboard showing EGP 4,141,976 gross sales, 8,092 orders, and 3.24% conversion rate

Meta Ads - campaign overview

Nazim Coffee Meta Ads dashboard showing spend, conversion value, ROAS, and campaign metrics

Paid ads before

Paid ads after

Key takeaway: Better performance came from tracking efficiency and volume together: ROAS increased by 400% while total purchase value and purchase count also increased.

How I Work

How I analyze, execute,
and improve performance

A practical workflow for campaign management, funnel analysis, reporting, and optimization.

Audit & Diagnose

Review paid ads, Shopify, GA4, campaign structure, tracking setup, creative performance, funnel behavior, and revenue attribution gaps.

Structure Campaigns

Clarify campaign objectives, funnel stages, audience groups, budget allocation, creative testing paths, and performance benchmarks.

Build Reporting

Create dashboards, reporting sheets, GA4 views, and platform-level tracking systems needed to manage paid growth.

Execute Tests

Launch campaign tests, retargeting improvements, creative experiments, funnel fixes, and budget moves tied to specific revenue goals.

Report, Test & Optimize

Track the right metrics, identify what is working, diagnose what is leaking, and improve performance through continuous testing.

About

Youssef Omara

Performance Marketing & Analytics Specialist

I am a Performance Marketing and Analytics Specialist with hands-on experience across GCC eCommerce markets.

My work combines paid media management, campaign optimization, funnel analysis, revenue reporting, dashboard development, and marketing data automation.

I use data from Excel, Power Query, Power Pivot, Power BI, Supermetrics, Looker Studio, and GA4 to identify growth opportunities, improve budget allocation, monitor performance, and help teams make better business decisions.

Revenue-focused Campaign optimization Paid performance analysis Dashboard reporting DTC & eCommerce GCC market experience

Contact

Looking for a Performance Marketing & Analytics Specialist?

I am open to performance marketing, paid media, marketing analytics, eCommerce performance, and reporting roles.

Best fit for GCC eCommerce teams that need hands-on paid media execution, analytics, reporting, and dashboard support.

yousefomara.gg@gmail.com +201032827567

Contact Me Call

Performance Marketing& Analytics Specialist

Performance Marketing Specialist - E-commerce

Achievements

Saudi category growth

Pet Care category acceleration

Sports Nutrition & Daily Vitamins

Wellness paid traffic growth

9x UAE Revenue Growth

Executive dashboards

400% ROAS Increase

Key responsibilities & operating scope

Saudi category performance

Nahdi UAE growth

Paid media channels

Adjust tracking & journeys

Monthly performance analysis

Dashboards for decision-making

Paid media, analytics,and reporting capabilities

Case studies across paid media,analytics, CRO, and reporting

Nova Pharmacy: 9.68x ROAS & Funnel CRO Clarity

43.3M EGP Shopify Sales Proof

400% ROAS Increase

Selected impact acrossrevenue, ROAS, and funnel performance

Tools I use acrosspaid media, analytics, and reporting

Brands I havemanaged growth for

Paid Ads, Shopify & Growth ReportingCase Studies

How I analyze, execute,and improve performance

Looking for a Performance Marketing & Analytics Specialist?

Performance Marketing
& Analytics Specialist

Paid media, analytics,
and reporting capabilities

Case studies across paid media,
analytics, CRO, and reporting

Selected impact across
revenue, ROAS, and funnel performance

Tools I use across
paid media, analytics, and reporting

Brands I have
managed growth for

Paid Ads, Shopify & Growth Reporting
Case Studies

How I analyze, execute,
and improve performance